How words can help create an effective leader
By Bob Shrum
17th April, 2018
Bob Shrum is the Director of the Jesse M. Unruh Institute of Politics and the Carmen H. and Louis Warschaw Chair in Practical Politics at the University of Southern California. He is a former American political consultant, who has worked on many Democratic campaigns, including as senior advisor to the Kerry-Edwards campaign in 2004 and to the Gore-Lieberman campaign in 2000.