In brief

The Australian city of Melbourne had, in the early 2000s, a number of pockets of deprivation, such as the Atherton estate, which were cut off from the benefits of mainstream society. The state government saw a potential solution to this social isolation by giving residents free access to computers and the internet and to relevant, skills-based training.

The challenge

The Atherton Gardens estate is located in the Fitzroy district of Melbourne and consists of four 20-storey tower blocks and 800 dwellings in all. In 2001, it housed some 2,000 residents and was home to a multi-ethnic, multilingual and multi-faith population living in low-income households, often with poor English. Many lacked specific job skills and general education and training. A significant proportion suffered from substance abuse and many from mental or physical ill-health.

Residents also lacked effective information on social services. They were unlikely to have access to computers or the internet, at a time when welfare and employment agencies were increasingly providing information online.

The initiative

The e–ACE initiative was the solution devised by InfoXchange Australia, a not-for-profit ISP specialising in technology services for welfare and service agencies, working together with the state government of Victoria. The project was officially launched by Victoria’s Minister for Human Services in June 2002.

The e-ACE project aimed to:

  • Improve the social, economic and environmental circumstances of the Atherton Gardens estate.
  • Strengthen the capacity and cohesiveness of the community and its networks.
  • Provide access to IT for those usually excluded from its benefits, which would lead to an increase in the skills and educational opportunities of housing estate families.

The public impact

There is substantial evidence to indicate that the e-ACE project had been a success:

  • By mid-2004, over 500 households had been given a reconditioned computer; most of these 500 households had a network connection.
  • Half of those in the sample survey who were unemployed and had been given a computer had used it to type a cv; the same proportion had used the internet to look for information about jobs.
  • Overall about two-thirds of these respondents had used the e-ACE computer and network to help them re-enter the labour market.

The computer-related training provided as a component of the e-ACE initiative was especially helpful to residents, to improve their computer skills and increase their interest in undertaking further education.

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What did and didn't work

All cases in our Public Impact Observatory have been evaluated for performance against the elements of our Public Impact Fundamentals.

Legitimacy

Stakeholder Engagement Fair

The project eventually received a lot of support from a variety of external stakeholders, principally the state government of Victoria, the city of Yarra, and InfoXchange. During 2000, other partners, including Hewlett-Packard, Microsoft, Lucent Technologies, BYTE Technologies, and the Brotherhood of St Laurence pledged their support. InfoXchange encouraged residents to volunteer, as helpdesk staff, technicians and e–ACE project workers. A number of residents obtained employment on or around the estate, and more were able to do accredited training, supported by job creation funding.

In general, though, most members of the Atherton Estate community, who were key stakeholders, had faith in the overall objective but were unwilling to take part in the project. Interestingly, the most cautious and sceptical assessments of the project have come from within the community and not-for profit sector partners. From the perspective of community workers confronting the effects of intergenerational poverty, illiteracy, lack of English and alienation, in an environment where a broken lift, violence in the corridor and discarded needles on the stairs posed more immediate problems, giving residents free computers and expecting them to use the technology seemed like “a ‘space age’ idea for a ‘stone age’ context.” [1]

The project also suffered from a lack of initial support from the government agencies, as evidenced by long periods of negotiation, although all these issues were eventually resolved. It is “a complex instance of the labour of negotiation involved in social administration.” [2]

Political Commitment Fair

Political commitment fluctuated during the project. Initially, government support was hard to procure, but after tough negotiations the project received funding from the Victorian Office of Housing and the contract was awarded in 2001. The project never received repeat funding, however.

Public Confidence Fair

The Atherton Estate residents’ confidence in the e-ACE project was mixed:

  • While many of the residents were extremely enthusiastic about the e-ACE initiative, and eager to make use of computers and the internet, especially with their children, they were not noticeably keen to get more involved in decision-making on the estate.
  • One interviewee, for instance, regarded the scheme as a ‘top-down’ initiative, insufficiently grounded in community-based decision-making and participation, and liable to fail for that reason.

Policy

Clear Objectives Fair

There was lack of clarity about the purpose of this project between various stakeholders. Even at an early stage of the project, it was clear that the organisers and funders had “very different and sometimes competing conceptions” of the purpose and significance of the project and of what would constitute success. [3]

For InfoXchange, the main point of the project was to give computer and internet access to people who had been caught on the wrong side of the digital divide. For the funders, it could be seen as more of an exercise in building community and in increasing employment opportunities.

Evidence Fair

While the parties involved in the creation of the plan and proposal for the project conducted an initial survey, the project did not really draw on any similar existing case or a proper study or pilot. The project did originate out of a growing need, however:

  • A significant proportion of those surveyed in 2002 saw having a computer in the home as an aid to seeking employment.
  • The e-ACE initiative was borne out many of the hopes of those initiated and supported it.
  • The Swinburne University of Technology team had developed a partnership with InfoXchange and its collaborators early in the development of e–ACE, and had worked with them since 1999. They also continued to participate, and gathered evidence about the project in carefully researched papers (see Bibliography).

Feasibility Weak

Most feasibility concerns were overlooked and left unaddressed. Cost-benefit analysis, technology issues, funding, and schedules were not fully accounted for, and emerged as problems later on. Among these problems were:

  • The benefit in terms of return on expenditure was difficult to demonstrate.
  • The computers that were supplied were often old and slow, and the network could be unreliable. The e-ACE network took more time to build than was anticipated, partly because it took longer than expected to secure funding, but also because of logistical problems in wiring the buildings and configuring the network. Internet access was not available until September 2003.
  • There were internal debates, within InfoXchange, about the viability of a business model that depended heavily on volunteers.
  • It was hard to find staff able to manage the various activities on the estate, maintain the network and manage expectations, while trying to raise the cash needed to keep the enterprise going.

Action

Management Weak

The project was managed by InfoXchange and community volunteers. There was severe distrust between community members. Data was not used effectively in solving problems, and there were disagreements within the management team (for example, regarding the business model).

In addition, residents from other housing estates in Melbourne started to feel entitled to affordable technology, too, which put pressure on the alliance with the Office of Housing.

Measurement Good

The government organisations granted funding based on the condition that the project would be reviewed and tracked throughout. Measurement captured effectively the outcomes that were expected, although it was not used to adapt to policy. Consistent monitoring formed part of the mechanism and was delivered effectively:

  • A team of researchers from the Australian Institute for Social Research tracked the progress and social impact of the project, with support from the ARC. Most of the proponents, partners and supporters of the e-ACE initiative were interviewed as part of a continuing analysis of the project.
  • An initial, interview-based survey of the residents was also carried out and repeated annually.
  • A research team from Swinburne University of Technology tracked users’ progress with the computer resources, using interviews and surveys.

Alignment Fair

While there were partnerships in place, and there was alignment of objectives, the community was often a reluctant participant. There were also differences in purpose, this lack of alignment being further fuelled by an information gap between the stakeholders.

It was still remarkably difficult for either government or community agencies to obtain accurate information about who was living on the Atherton Gardens housing estate at any given time, quite apart from information about their social needs and sources of income. It was correspondingly difficult for tenants to get accurate information from agencies about what they were entitled to and what they were supposed to do in order to get social support.

Bibliography

e-ACE - electronic Atherton Community Enterprise

Information, e-government and opportunity: a public housing estate online, Denise Meredyth, Liza Hopkins, Scott Ewing and Julian Thomas, 2005, Institute for Social Research Swinburne University of Technology, Paper presented to the Australian Social Policy conference, University of New South Wales, July 2005

Social enterprise and aspiration: Atherton Gardens and the e-Ace network, Denise Meredyth and Julian Thomas, 2007, first monday

Neighbourhood renewal and information policy: The Atherton Gardens network, Denise Meredyth, Scott Ewing and Julian Thomas, Institute for Social Research, Swinburne University, International Journal of Cultural Policy Studies

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